Paradise Fashion was established by Genet (Mimi) Kebede in the heart of Addis Ababa, Ethiopia, making contemporary Ethiopian Fashion bridal wear and home décor with Ethiopian hand woven cloth.
Genet is a pioneer in Ethiopian Fashion. She created her own label, Paradise Fashion, in 1992 after studying fashion design and garment construction in Italy and Argentina. Genet’s love of fashion started at school in her sewing class. But it was her wedding that really kick started her fashion career. Paradise Fashion took its name from the English translation of the owner’s name, Genet.
Designed to bring out the best from traditional hand woven fabrics, Paradise Fashion has delighted many couture lovers. Genet’s creations have become must have wardrobe item. Free flowing lines, slits, low necks and body embracing cloths offer a real tribute to women. Genet has perfected the art of merging traditional Ethiopian with modern techniques and trends.
Paradise Fashion produces authentic, Ethiopian hand-woven products, engaged from creation up to the final product delivery, which has given us vast value since 1992.
By being trend-conscious and catering to individual customers, we are able to design authentic and unique, Ethiopian hand-woven products that are modern.
Today, Paradise Fashion produces exceptional Ethiopian hand-woven scarves, shawls, beach-wear, customized women’s wear, tops and home décor.
ADDRESS: Ethio-Chain Road, Kirkos Sub City, Woreda