Jerusalem born Artsi Ifrach is a fashion designer who is better known as ARTC in fashion world. Artsi has found his sanctuary in Morocco, where he’s on a quest for independence and has been actively creating his ‘one of a kind’ collections. Artsi — meaning ‘My Country’ in Hebrew and Arabic — lived in Tel Aviv, Paris and Amsterdam before settling in Morocco and has an extensive understanding of multiculturalism.
‘Since I only work with artisans people in Morocco’, says the designer, ‘my work is artisanal, where I try to combine culture, past and craft. I do one of a kind, only one piece of each. By doing so I keep the past alive and bring it to the future’.
I create all my pieces with a total freedom from the state of mind I have at the moment. Being respectful of the past and the culture to bring something
warmer. Vintage fabrics can match past and present. Colours and prints are my landscapes. Napoleon said : ” There is a fine line between the ridiculous
and the sublime. ”I search this line every time in every piece. I am thinking what we would like to have, that we do not have yet. The strongest part
we all have is our individuality. That is what I am doing with one-of-a-kind pieces, as we all are.
My name is Artsi Ifrach.
ADDRESS: 96 Rue Mohammed el Beqal, Marrakech 40000, Morocco