An audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. In 2017, projected advertising distribution was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio.

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