A frica's List is a highly reflexive capability that leverages a complex of sophisticated e-Commerce technology to provide visibility for African businesses, professionals, skills, services, and products and the communities in which all of these elements interact.
Africa's list begins with the simple assumption that the local is global. With this understanding, we believe that businesses, professional people, skilled and unskilled workers, entrepreneurs, products, and services must first operate and gain a foothold locally before they can appropriate national, regional, or global markets. Thus, our goal is to engage this local context, broadening it to encompass the global. Our strategy for achieving this is simple. Provide a platform that will enable local businesses and people access global markets at the same time that the local communities and environments benefit global visibility. Very simply!
We frame this simple strategy with three key words: promote, advance, and grow (PAG). The PAG is an innovative approach for increasing the global visibility of Africa’s businesses, organizations, institutions, cultures, professionals, products, and services. The roles are mutually reinforcing, although they often occur simultaneously. For instance, promoting an African business can simultaneously advance the company’s interests and increase its sales and profitability.
Our main role is to promote the interests of our customers. Through our credibility as an online visibility capability, the world comes to know about the businesses, cultures, peoples, products, skills, and services available in communities all over Africa. Along with an active global presence and in partnership with credible organizations and professionals all over the world, our customers come to enjoy a market presence that would otherwise be unattainable.
Africa’s List’s unique understanding of the African business and cultural space, as well as the factors that influence business growth, enable it to shape visibility conditions favorable to our customers. Africa’s List works to advance the interests of customers by dramatically increasing their visibility, which has a corresponding dramatic effect on their profitability or bottom lines.
In addition to advancing the interests of our customers, Africa’s list helps them to grow, transforming them from small-scale local businesses to regional, national, and global brands. For instance, skilled professionals who use our services will see a dramatic growth in their profiles, facilitating their engagement by potential partners and customers from all over the world. Similarly, businesses and other commercial ventures that utilize our services will experience dramatic sales growth and profitability.
The business and cultural environment today is extremely complex, with no clear cut, sure-fire mechanism for growing a business or sales. Instead, Africa faces a complex and interconnected global operational environment with immense potential and real opportunities. This complex environment can be both a threat and a blessing to businesses, organizations, and professionals. For instance, businesses in Africa will face increasing challenges meeting the needs of a vastly mobile and dynamic population. Considering the enormous challenges involved in developing products or modifying them to meet the constantly changing requirements, in identifying potential customers, in branding and advertising, and with reaching a large audience, many businesses simply wilt and fold up, unable to cope. Still, the opportunities for growing the market and increasing profitability has never been greater than now.
The operational environment is broad. Domestically it includes every opportunity available for business or professional contact, in every available business or professional genre. It speaks directly to the health of the local, regional, and national economies, which will affect business opportunities and living standards. Internationally, it involves every potential contact or opportunity that can shape or influence the activities, revenues, or incomes of African businesses, organizations, professionals, or communities. The operational environment, broadly defined, presents a host of opportunities for Africa’s List to:
Shape relationships – business, communal, professional, organizational, institutional, cultural – domestically and internationally that could increase profitability and influence;
Work with friends, partners, allies to expand and encourage conditions favorable to business and professional success; and
Work with smaller, weaker organizations, businesses, institutions, and communities to take leverage our capability to improve their conditions.
The presence of Africa’s List offers Africans a tool to shape opportunities to their advantage and the advantage of African interests globally. Today’s global connectivity, which has tremendous effect on the business and cultural environments, reinforce that lasting strategic results can only be achieved by effectively mobilizing and influencing people.
African communities lag behind communities in other continents in terms of access to health care. For instance, rural communities in Africa lack basic health care resources, including hospitals, medicines, and knowledge about how common diseases are contracted, transmitted from one person to the other, or treated. The Okonofua Foundation is determined to help